Foresight Messaging | Leveraging Networks & PR Opportunities

24 Jan Leveraging Networks & PR Opportunities

Posted at 21:32h in Message Development, Public Relations, Speechwriting by Meredith

What sets our client, St. John’s College, apart from its higher education and nonprofit contemporaries? To start, the college is now top of mind for every new legislator in its home state this year.

Leading up to the legislative session, we worked with Maryland House Speaker Adrienne Jones and her staff, in partnership with the Maryland Independent College and University Association, to arrange for St. John’s College to be the first stop on a three-day bus tour for newly elected state senators and representatives. At the event, college President Nora Demleitner had an opportunity to deliver remarks, sharing information about the history and academic curriculum of St. John’s College.

The result? New relationships for our client, great exposure to those who set education policy, and organic media promotion for the institution.

Check out a few of the conversations these legislators and organizations started on campus and across their social platforms.

Touring some of the state’s investments in education, parks, transportation and other resources is an MGA tradition for new legislators ahead of the upcoming session. It was great to join President @SenBillFerg at @stjohnscollege to welcome legislators to Day #1 of their tour. pic.twitter.com/Ip4sEBLxni
— Speaker Adrienne A. Jones (@SpeakerAJones) December 12, 2022

MICUA's President, Matt Power, was introduced by the Speaker of the House @speakerajones before the new freshmen of the MD General Assembly. Matt delivered to the newly elected officials a brief presentation on MICUA and the impact MICUA students have to the state.@stjohnscollege pic.twitter.com/MyGsG1CcfG
— MICUA (@MICUAtweets) December 12, 2022

Tags:

Message Development, Speechwriting